A selection of products and platforms I’ve helped shape—from early analysis to execution. Each case study follows a problem → thinking → outcome structure, showcasing how I translate complex business challenges into clear product decisions, scalable systems, and measurable impact.
HM Sampoerna
Contributed to a technical due diligence and pre-decoupling initiative for HM Sampoerna, focusing on separating the 'My Hero' module from the AYO ecosystem through system analysis and C4 architectural modeling.
Zero One Group (Client under NDA)
Delivered a web-based AI-powered Learning Management System for a public-sector client, enabling intelligent content exploration, AI-assisted assessments, and conversational learning experiences.
Zero One Group (Client under NDA)
Developed an AI-powered dashboard enabling organizations to optimize internal talent mobility by matching employees to open roles through a conversational interface.
Zero One Group (Client under NDA)
Built an AI-powered dashboard enabling business users to forecast sales and explore performance insights through a conversational analytics interface.
Transfez
Contributed as an Associate Product Manager to the development and growth of Transfez’s consumer remittance platform, focusing on onboarding, verification, transaction experience, and growth initiatives across mobile and web.
Apiary Academy
Designed a personalized learning platform concept for Apiary Academy focused on helping young professionals discover relevant courses, clearly understand skill outcomes, and manage learning progress through goal-driven curation.
DANA Indonesia (Academic Project)
Led a product design and research initiative to revamp key user flows of the DANA digital wallet as part of a Binar Academy final project, focusing on improving onboarding, login, premium upgrade, and customer support experience.
Due to non-disclosure agreements, some specific metrics and strategic details are omitted here. However, I’m always open to walking through my process and methodology in a private conversation.
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